Human gene Essay Example | Topics and Well Written Essays - 750 words

Human gene - Essay Example This paper attempts to explore the organization, structure, history and regulatory elements associated with the GALT gene, and understand how a mutation will lead to occurrence of galactosemia. GALT is the official symbol for the galactose-1-phosphate uridyl transferase gene. The position of GALT is 13 on the shorter p arm of the chromosome 9. The more exact molecular positioning of GALT on chromosome 9 can be described as starting at base pair 34,646,585 till ending at base pair 34,650,594 (Genetics Home Reference). The organization of GALT encompasses 11 exons spanning approximately 4-4.3 kb. The GALT gene encodes proteins with a 43 kDa molecular mass, consisting of about 379 amino acids length. Two molecules or a dimer make up an active GALT enzyme and contain a molecular mass of around 88 kDa. It has been found that disruption in the Q188R region is the most common mutation found to cause classic galactosemia with a relative frequency of 60%. It is because a His-Pro-His motif is present at exon 6 in the functional site, which significantly impairs the entire gene functioning if mutation occurs proximal to this region of the gene (Calderon, 939-40). People with classic galactosemia have been identified with over 180 mutations in the GALT gene. The structural illustration of GALT gene is presented in fig 01. Figure 01. GALT Gene Structure. Source: AGCOH (2009). The genetic deficiency is inherited in an autosomal recessive manner requiring the copy of GALT sequence from both carrier parents (Elsas). Though the incidence rate of GALT deficiency is different among nations, about 1 in every 62 000 has been estimated in pan-ethnic populations. The incidence rate in travelers from the Irish populations is also significant (Murphy et al., 550). The GALT gene is responsible for the synthesis of GALT enzyme in the liver. The GALT enzyme catalyzes the breakdown of galactose-1-phosphate into available glucose as an energy source in the second step of the Leloir metaboli sm pathway (Reichardt, 194). Galactose is a product of the larger sugar Lactose found in all milk and dairy products. The reaction also produces UDP-galactose that is further employed in the formation of sugar containing proteins and fats. These galactose-containing proteins and fats have multiple roles in various body functions such as chemical signaling pathways, construction of cell structure, molecule transportation and energy production (Genetics Home Reference). The GALT enzyme reveals a ping-pong, bi-bi kinetics that describes the binding of one domain of enzyme with uridine diphosphate (UDP) glucose, which forms enzyme-UDP-glucose intermediate. The uridine monophosphate stays attached to GALT and the glucose-1-phosphate becomes free. The GALT uridine monophosphate then binds galactose-l-phosphate to develop GALT-UDP-galactose. The UDP-galactose becomes free of the GALT, and allows it to cycle the next reaction (Elsas and Lai, 40). The failure of GALT enzyme to metabolize gal actose results in building up of Galactose-1-phosphate to toxic levels in the body, which can give rise to several health issues such as jaundice, feeding issues, weight faltering, liver damage, bleeding, hyperammonemia, sepsis, infections, cataracts, dyspraxia, ovarian failure, and neural abnormalities

Individual Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Individual Analysis - Assignment Example The professional standards in nursing practice are highly regulated and supervised. In my state, it is mandatory that each institution should have an internal audit program to ensure individual practitioners are up to standard. The professional nurse is expected to have appealing social and moral disposition to their patients. The promotion and the protection of the health of the patients is the key obligation of the nurse. Whereas there are a lot of legal regulations and rules that relate directly to medical practice, the greatest emphasis touch on nursing practices because that is the hallmark of medical practice. Each individual nurse therefore follows the law to the letter and consults widely with doctors and specialists in every activity. The code of ethics of nurses is the epitome of standards on which every nurse must perfectly adhere. In the event that such a code is broken or sabotaged, the individual patients’ lives may be in critical jeopardy. Moreover nursing scholarship is advancing and research that is ongoing about the best practices should be the nurse’s responsibility to gradually assimilate. Without the disposition to know the new standards, one could be on the wrong side of the law and that would bring down the institution of nursing. The Hippocratic Oath which is primarily a doctor’s area is always applicable to nursing. In this regard, nurses are prohibited from sharing particulars of the conditions of a patient with any other external parties. The nursing practice also strives to render services on the basis of saving lives to extent possible within the facility. Any actions that are deemed undertaken on mistake are gravely prohibited. Since nursing is a scientific endeavor in many respects, the philosophy of evidence and materiality of facts is crucial to the medical and nursing fraternity in particular. In addition, the philosophy of utilitarianism

Push and Pull Strategy Essay Example for Free

Push and Pull Strategy Essay Push Strategy A â€Å"push† promotional strategy makes use of a companys sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of push selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A push strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull Strategy A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of childrens’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school program – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital childrens channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. In 2001, BBC Worldwide (the commercial division of the BBC) achieved sales of  £90m from its childrens brands and properties last year. The demand created from broadcasting of the Fimbles and a major advertising campaign is likely to â€Å"pull† demand from children and encourage retailers to stock Fimbles toys in the stores for Christmas 2002. Difference Between Push And Pull Strategy Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where. Marketing activities that encourage your prospect to seek you out and find out whether you have something of value to offer them. Pull marketing activities build relationships and can include blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans. Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some classic examples are â€Å"half off!† or â€Å"bring in this coupon to save 25%† or â€Å"buy one get one free†, etc. With pull marketing, you are trying to create a sense of increased, time limited value so that the customer will come into your store to buy. Pull is not about pulling consumers in; it’s about giving consumers a reason to pull us in. Remember truism #1 – they’re in control; they (not we) decide where they go and what they experience. We’ve lost the right to pull consumers anywhere (if we ever really had that right at all.) Pull means that we to go to them, join their communities, give them reasons to voluntarily draw us into their personal media experiences. We’re not interrupting them. They’re opting into us.

Golden Gate Bridge And Channel Tunnel Project Comparison Construction Essay

Golden Gate Bridge And Channel Tunnel Project Comparison Construction Essay Golden Gate Bridge is a suspension bridge built at the opening of San Francisco in to Pacific Ocean. It connects the Marin County, California to the city of San Francisco. This project was approved in 1930 and started in January 1933 and finished by May 1937. It is the longest suspension bridge, by the time of its completion. The total length and width of this bridge is 2,737m and 27m respectively. 83,000 tons of steel from New Jersey, Maryland and Pennsylvania and Cables with length of 2,332m are used for construction. Two main cables pass over the towers and each of them is made up of 27,572 strands of wire that can cover eighty thousand miles and it took over six months to spin them. 128 high pressure sodium lamps are installed on the roadway. It was fully painted in orange vermillion color. Original paint was removed due to corrosion and it is repainted with emulsion top coat which took over 30 years. It is a popular internationally recognized and well structured civil engineerin g symbol throughout the world. Channel Tunnel United Kingdom: Channel Tunnel is a longest undersea tunnel in the world. It is also known as Chunnel. It is 50.5km long and 250ft deep undersea rail tunnel beneath English Channel. Chunnel links Kent in UK with Coquelles in northern France. Chunnel carries high passenger trains and also transports vehicles through trains. It is recognized as a one of the seven wonders of World by American Society of Civil Engineers (ASCE). This project was first proposed in 1802. But, due to political pressures it was compromised and later in 1988 the construction company Eurotunnel takeover the project. The project was completed by 1994 with 80% over budget. After its construction Chunnel has faced many problems, Illegal immigrants attempted to use it and Fires have disrupted the transport. Despite of all the problems during and after the construction, it is running successfully and it is considered as most successful project. Comparison of Projects There are various factors that influence the outcome of every project. So, it is important to identify the main objectives, scope, duration and budget of the project which helps to distinguish whether the project is successful or unsuccessful. In this report, I have considered the following factors to compare the Project management of Golden Gate Bridge and Channel Tunnel. Project Environment Golden Gate Bridge The city of San Francisco doesnt have a permanent link to surrounding cities across its bay area. The only route available was through ferry services started in 1820. Although Ferry services became famous and profitable in automobile industry, that doesnt show any impact on the development of the city in various sectors. Then, there was an initial proposal for building a bridge which was turned down due to various political and public issues. But finally project was started in the year of 1933 and completed by 1937. After the completion of project, San Francisco was also linked to other cities through roadways across the bay which in turn leads to overall economic development. Channel Tunnel Since 18th century France and United Kingdom were in need of affordable transportation links for their economic development. So the Channel Tunnel project was proposed. The actual commencement of project was delayed for more than a century after its preliminary proposal and trails. It had undergone various problematic phases like technology and machinery failures, Delays, Cost controls, Maintenance issues Political influences. Finally the project was completed by May 1994 and inaugurated by British Queen Elizabeth II and French President Francois Mitterrand and opened to full public services by 1995. After the completion of that project, UK has constructed the supportive projects like High speed 1. The link to Channel Tunnel called High speed1 runs 111km from London to Folkestone in Kent. It costs Euro 5.8 billions. This was opened by UK Prime Minister Tony Blair in September 2003. These trains travel at the speed of 300km/h from London to Paris in 2 hour 15minutes. Now with the stak eholders investment on constant maintenance, Channel Tunnel project is obtaining its main objective of developing transportation links. Stakeholders and their power and influence Golden Gate Bridge Stakeholders involved in this project played a major role for its execution. Initially the project has fewer funds for its execution. Then the Golden Gate Bridge and Highway District authorized through legislature approved bonds that valued $30million, but they were unable to sell those bonds. Amadeo Giannini , founder of Bank of America influenced the project by agreeing to buy the bonds to help the local economy. Later the project was carried out by the Construction Company called Mc Clintic -Marshall Construction Co. founded by Howard H. Mc Clintic and Charles D. Marshall. This construction company effectively managed to follow business processes and acquire required raw materials from Suppliers like (Steel Construction- Bethlehem Steel co., Cable Steel supplier John A. Roeblings Sons Company) and Human resources from Consulting Engineers Ammann Whitney, Contractors Dillingham Construction, Seismic retrofit Contractors Balfour Beatty Construction and Co-Contracting Obayashi Corp., Shimmick Construction company Inc., Prestressing DYWIDAG Systems International USA Inc.. The Mc Clintic -Marshall Construction Co influenced the execution of the project by its proper project management with all the suppliers to obtain the Performance objectives, meet deadlines and control on costs. Finally, Stakeholders managed to complete the project $1.3million under estimated budget with out delays. Channel Tunnel The Channel Tunnel project was a very huge project which has various stakeholders. The Stakeholders include British Channel Tunnel group which has two banks and five construction companies, French -Manche group has three banks and five construction companies were formed. Banks were there to advice on loans, financials terms and companies for construction and related work. Stakeholders in rail design and rolling stock for Locomotives are(Brush British company ABB Swedish company), Passenger railcars (Bombardier Canadian company), Railcars for carrying freight vehicles (Breda and Fiat Italian company). This project was influenced at its maximum by the stakeholders investment and their political influences. The initial proposal itself was postponed several times over a century. After initial construction, project has faced various issues with technology, machinery, Human resources suppliers and maintenance problems. Finally the project was completed with the influence of stakeholde rs. Planning, Scheduling, Managing Resources and Project life cycle Golden Gate Bridge Before the bridge was built there was only a short route by boat between San Francisco and Marin County. This is Ferry service began in 1820 and later it became scheduled ferry service in 1840. The ferry crossing between San Francisco and Marin County cost US$1.00 per vehicle and it took 20mins. The city of San Francisco was served with ferry boats as it doesnt have permanent links with the other places around the bay. Many experts turned down the proposal for building a bridge across 6,700ft strait. Because it had swirling tides and currents in water at 500ft in depth and also fog and wind may prevent construction. Eventually, the proposal took place in 1916 by James Wilkins, city Engineer of San Francisco with the budget of $100million for which the government felt impractical. Later Joseph Strauss, ambitious engineer designed a 55 mile bridge across the strait with the promising budget of $17million. This proposal was accepted only on the assurance of Strauss to alter the design b y consulting project experts and they considered the suspension type of bridge due to recent improvements in metallurgy. The Project has faced opposition from various sources. The Navy feared about ship collision with bridge may block entry to harbors. Department of war was concerned with ship traffic. Unions demanded to benefit the local workers with employment. Southern Pacific rail road opposed the project to reduce the competition to ferry services. Later in 1928 the Golden Gate Bridge and Highway District was authorized by legislature and incorporated as entity to design, construct and finance the project. The district raised $30 million for bond measure and then approved in 1930. Finally the project was carried out on January 1933 by the Construction Company called Mc Clintic -Marshall Construction Co. founded by Howard H. Mc Clintic and Charles D. Marshall. Strauss remained as a chief engineer of the project. At the time of approval the estimated budget for the construction of structure was $23million which ran over budget to $27million. The project was completed by April 1937 with $35million. T he bridge was opened to pedestrians on May 27 1937 which is made pedestrians day and later opened to vehicles. Channel Tunnel The life cycle of this project is very vast which spans from the year of 1802 to 1995. Channel Tunnel had faced many rejections for proposals before the actual commencement. Channel Tunnel between Dover, United Kingdom and Coquelles, France was first proposed in 1802 by French mining engineer Albert Mathieu. It was proposed to develop the links between two countries. The first geological and hydrographical survey was started in 1830 by Aime Thome de Gamond which resulted in positive for its construction. Later he proposed the project to Napoleon III and that was turned down. In 1867, William Low and Sir John Clarke Hawkshaw proposed the ideas which show the benefits to both the countries. But it was not implemented. In 1876, official Anglo French protocol for Channel Tunnel was established which lead to preliminary trails from both sides of the English Channel. This was opposed by the British political influences and press who feared that Tunnel may compromise with national defence. All these problems were encountered that delayed the project for a century. In 1919, during the Paris Press Conference the British Prime Minister David Lloyd George brought up the idea by reassuring to France. This was again delayed up to thirty years. In 1955, the defence arguments were turned down which lead to start the project. In 1974, the construction was started from the both sides of the Channel and it was ongoing up to one year till the dismay of the French partners and it was cancelled. Later In 1985, The British Channel Tunnel group which has two banks and five construction companies, French-Manche group has three banks and five construction companies were formed. Banks were there to advice on financials and loans. In 1986, Treaty of Canterbury was signed, that allowed proceedings with the project. The construction of the tunnel from both sides was started in 1988. During the construction, the service tunnel was broke through channel. It was finally completed by 1994. According to 2007, cost of construction was $10,153 billion which was cost overrun around 80%. The project was completed by Euro Tunnel which was officially opened on 6th May1994 by British Queen Elizabeth II and French President Francois Mitterrand. But, full service to public was opened in 1995. Project Risk Golden Gate Bridge Although it was a successful project, there were some possible risks for its execution, during and after execution. At the time of initial proposal the project faced opposition from various sources. The Department of war opposed the bridge, because the bridge may block the ships which increase Ship traffic. The Navy was in concern about the route blocking, because any ship collisions to bridge may block the routes to main harbors. The local unions demanded employment in construction and other sectors for their workers. Southern pacific Rail road opposed the bridge to reduce the competition to ferry services. The land required for construction was in dispute with Secretary of War. During the construction there was a concern about the strong tides and currents under water which would cause earthquake and could initiate collapsing of the structure. Ferocious winds and fogs may prevent the operation of construction. Now even after completion of project, it faces the risk of inhumanely be havior such as suicide and or fluctuating toll rates which makes impact on the citys revenue development. Channel Tunnel The very common risk for this type of under water tunnel projects is major water inflow in to surrounding areas. Channel Tunnel project had faced various risks with basic project design. The project ran over budget due to increase in machinery cost by 7% in 1988 and shutdown of machines due to failure in 1988. In 1989, Project faced Euros 1.2billion law suit by TML (Trans Manche link Consortium) against Eurotunnel and Change on door costs Euros 35million and risk with safety features, problems with Air cooling systems in 1991, Delay in delivery of systems acceptance certificates. After opened to public services, three fire accidents have occurred in tunnel. The first fire accident happened in 1996 with 1000 degrees Celsius which affected 50 meters of tunnel and damaged by blaze and the services were stopped for six months. The second was a minor accident happened in 2006 which made the tunnel to be closed for hours and the in September 2008, another accident occurred which made many people hospitalized and transportation was closed for two days. These accidents made a serious impact on the tunnel which in turn reduced the revenue and increased the hype for competitive services like flights and ferry services. These are only some of the risk that werent managed well in this project. Managing the Iron triangle Cost, Time, Quality Golden Gate Bridge Cost, Time and Quality are the three main factors to manage Iron Triangle. In this project, Cost Initial estimation of the project was $100 million which was then reduced to $17 million and finally fixed at $35million. The projects cost was well managed and executed with $1.3million under budget. Time The project was approved in the year of 1930 and its construction began in 1933 which was completed by 1937. The duration of the project was well managed without any delays. Quality The quality of the project wasnt standard. It depends up on suppliers and outsourcing organizations. Till today the project is undergone to various modifications which show that the required quality wasnt up to the mark in this project. Channel Tunnel In this project the concept of managing the factors like cost, time and quality wasnt done well. Cost The estimated budget of the project was $4.650 billion in 1985 and this was overrun up to 80% and it ended with $10,153 billion. Due to various risks it had faced in machinery, technology and delays, problems with suppliers the cost was almost more than double. The time factor wasnt managed properly. As it has many political influences and stakeholders, the project was delayed at every stage. The quality of the project was well managed during the after the completion of the project, when it is compared to cost and time. Apart from the three fire accidents, the project had reached its main objective by providing the quality transport services to travelers in Eurotunnel shuttle trains, users in Freight services. Soft factors Leadership, Teamwork, Commitment Golden Gate Bridge In this project, the concept of soft factors was well organized which in turn lead the project to be successful. Leadership The chief engineer Strauss took the responsibility to oversee the projects construction. Also he managed the teamwork to be well organized and to contribute its commitment for the project. The concept of project management was very well structured and organized by the Mc Clintic Marshall Construction Co. Company. With good leadership skills the company managed to get proper co-operation and commitment from its team, and all the suppliers and other stakeholders. These factors made the project to be completed in time and within the estimated budget. Channel Tunnel The concept of soft factors in this project is depended on various stakeholders involved in this project. But after its completion, Eurotunnel Company managed to deliver good leadership skills for the maintenance of the project. Though the project had faced various risks, the teamwork and commitment from the stake holders made the project to go for further proceedings and the commitment from human resources during the project had reduced the delays caused by other reasons. Supply chain Issues Golden Gate Bridge Golden Gate Bridge project has involved many organizations in its supply chain. Steel Construction- Bethlehem Steel co., Cable Steel supplier John A. Roeblings Sons Company) and Human resources from Consulting Engineers Ammann Whitney, Contractors Dillingham Construction, Seismic retrofit Contractors Balfour Beatty Construction and Co-Contracting Obayashi Corp., Shimmick Construction company Inc., Prestressing DYWIDAG Systems International USA Inc.. It is unlikely for any project to run smoothly with its supply chain issues. The project has faced various problems with Steel and Cable companies regarding delays and quality of raw materials and involvement of labor in the construction the company. Although there were supply chain issues, they were properly handled and the company followed the pre-designed business processes with all of its suppliers to achieve its set of performance objectives. Channel Tunnel This project had faced many supply chain issues with the involvement of various stakeholders at different stages of the project. Project faced rail design and rolling stock issues from Brush British company ABB Swedish company, problems is railcars for freight services with Breda and Fiat Italian company. The budget was affected by supply chain issues like In 1989, Project faced Euros 1.2billion law suit by TML (Trans Manche link Consortium) against Eurotunnel and Change on door costs Euros 35million. After 1996 fire accident, due to supply chain issues from service organizations there was a long delay of six months to restart all the services. All these supply chain issues had created a serious impact on project.

Black and White by Thomas Essay -- Black White Race Racial Thomas Essa

Black and White by Thomas â€Å"Who am I?† (Thomas 415). Many ask themselves this relevant question in times of self-doubt or ambivalence. Leona Thomas asks this question in her essay entitled, â€Å"Black and White.† As the child of a black father and a white mother, Thomas finds herself in a racial dilemma. Society punishes Thomas for being â€Å"mixed.† Through the use of the literary techniques of pathos, logos, and inductive reasoning, Thomas effectively persuades the reader that society should look beyond one’s mixture. She shows that racial orientation should not determine how a person is perceived by society, and that the people in society should stop being racist to one another. Thomas uses pathos in order to demonstrate the difficulties she had to endure while growing up as an interracial child. She goes in depth concerning the treatment she received from both racial spectrums. Thomas presents her first example of unfair treatment from a black person’s perspective by stating how whites reacted when they found out her true identity beyond her physical appearance. She states, â€Å"I have had friends never speak to me again, parents forbid their children to play with me, job offers suddenly evaporate†¦when people found out my father is black† (416). Thomas distinctly uses these examples mainly because they are synonymous with the racial boundaries that blacks endure in an everyday American society. Furthermore, these examples grab the emotions of the reader, especially if the reader is black. To further the influence of pathos in the essay, Thomas changes her direction by focusing on how the black community did not accept her, knowin g of her mixture. She provides her second example of society’s ignorance by explaining her... ...rticulars) in order to achieve her conclusion (the general). From the examples of the sororities to those of the racial mentality of society, Thomas is able to devise a conclusion which states, â€Å"Racism and hatred only divide people; it is time to start building bridges and stop destroying one another† (418). Certainly, Thomas successfully and effectively gets her points across by using an abundance of examples and evidence. â€Å"Who am I?† (415). This is the question Leona Thomas asks in her essay entitled â€Å"Black and White.† Through the use of pathos, logos, and inductive reasoning Thomas is able to come to a consensus that â€Å"I am black and white, both races, both cultures, and both heritages† (418). For Thomas, there is some form of closure as to where she belongs racially and culturally, but many others still lie in ambivalence concerning their race and culture. Black and White by Thomas Essay -- Black White Race Racial Thomas Essa Black and White by Thomas â€Å"Who am I?† (Thomas 415). Many ask themselves this relevant question in times of self-doubt or ambivalence. Leona Thomas asks this question in her essay entitled, â€Å"Black and White.† As the child of a black father and a white mother, Thomas finds herself in a racial dilemma. Society punishes Thomas for being â€Å"mixed.† Through the use of the literary techniques of pathos, logos, and inductive reasoning, Thomas effectively persuades the reader that society should look beyond one’s mixture. She shows that racial orientation should not determine how a person is perceived by society, and that the people in society should stop being racist to one another. Thomas uses pathos in order to demonstrate the difficulties she had to endure while growing up as an interracial child. She goes in depth concerning the treatment she received from both racial spectrums. Thomas presents her first example of unfair treatment from a black person’s perspective by stating how whites reacted when they found out her true identity beyond her physical appearance. She states, â€Å"I have had friends never speak to me again, parents forbid their children to play with me, job offers suddenly evaporate†¦when people found out my father is black† (416). Thomas distinctly uses these examples mainly because they are synonymous with the racial boundaries that blacks endure in an everyday American society. Furthermore, these examples grab the emotions of the reader, especially if the reader is black. To further the influence of pathos in the essay, Thomas changes her direction by focusing on how the black community did not accept her, knowin g of her mixture. She provides her second example of society’s ignorance by explaining her... ...rticulars) in order to achieve her conclusion (the general). From the examples of the sororities to those of the racial mentality of society, Thomas is able to devise a conclusion which states, â€Å"Racism and hatred only divide people; it is time to start building bridges and stop destroying one another† (418). Certainly, Thomas successfully and effectively gets her points across by using an abundance of examples and evidence. â€Å"Who am I?† (415). This is the question Leona Thomas asks in her essay entitled â€Å"Black and White.† Through the use of pathos, logos, and inductive reasoning Thomas is able to come to a consensus that â€Å"I am black and white, both races, both cultures, and both heritages† (418). For Thomas, there is some form of closure as to where she belongs racially and culturally, but many others still lie in ambivalence concerning their race and culture.

Veterinary Medicine Essays -- essays research papers

Veterinary Medicine Veterinary medicine is the branch of medicine that deals with the diseases of animals. Treating pets is one of the most profitable fields in veterinary medicine. The proper vaccination of animals and the diagnosis of diseases are part of a veterinarian’s duties. The first step to a career in veterinary medicine is deciding that it is the right path for you. If you like animals, enjoy working with your hands as well as your mind, and want a challenging job with different responsibilities, veterinary medicine may be right for you. There are many requirements for a person to become a veterinarian. You need at least two years of pre veterinary college work. Four years of study in a college of veterinary medicine is a must. A degree of Doctor of Veterinary Medicine (D.V.M.) from an appropriate veterinary college is also needed. After you get a diploma, a graduate must comply with the license laws of the state. After licensed, the veterinarian may go into private practice. An academic background of science, biology, and math are needed. They also need to have good communication skills, chemistry, social sciences, and humanities. A private practice is the most common place to find a veterinarian. Only in urban areas do you find many in animal hospitals. Other services of veterinarians include circuses and zoos which constantly require their services to keep their animals healthy. Veterinarians may also be employed by the government to study and treat ...

Marvel Case Report †Marketing Essay

1. Key Problems/Opportunities: †¢Marvel’s product line is limited to primarily the superhero genre. This makes diversifying more difficult. †¢Marvel competes not only with DC Comics but also with other types of films (such as action, suspense, thriller, horror, sci-fi, etc.). When people go to the movies for entertainment, they don’t typically just go to watch comic book hero movies. Therefore, Marvel faces competition from a wide range of genres (and production companies like Paramount that produce different genres of movies). †¢Marvel can turn each comic book character into its own brand and capitalize on additional streams of revenue through licensing. Toys, T-shirts, watches, and video games based on popular comic book characters are all products that can help augment Marvel’s revenue. †¢Not all characters are of equal worth to Marvel. Spiderman and X-Men are much more valuable brands than Daredevil and the Punisher. 2. New Information: †¢Marvel continues to have mixed success with its character lineup. Elekra only grossed $56.7M worldwide while Iron Man grossed over $585M worldwide (http://boxofficemojo.com/movies/ ?id=elektra.htm; http://boxofficemojo.com/movies/?id=ironman.htm). †¢ Marvel Entertainment’s competitive landscape has become even tougher. Not only must Marvel’s lineup compete with DC Comic’s Superman and Batman, but also comic book heroes like Transformers and G.I. Joe (interestingly, Marvel used to own the rights to Transformers and G.I. Joe but sold those rights to Hasbro) (http://forums.superherohype.com/showthread. php?t=265502). †¢Marvel has been able to keep the X-Men franchise afloat with X-Men Origins: Wolverine and X-Men: First-Class (though it does seem to be weakening some) (http://boxofficemojo.com/ showdowns/chart/?id=vs-xmen.htm). †¢Disney purchased Marvel for $4 billion in 2009 (http://money.cnn.com/2009/08/31/news/ companies/disney_marvel/index.htm). 3. Recommendations: †¢Not every Marvel movie is a blockbuster. In fact, some of them are flops. While Marvel would certainly experience growth in focusing on production and distribution more, it risks stretching itself beyond its core competencies. While successful movies could prove to be very profitable for Marvel, lackluster movies could prove to be financially detrimental if Marvel also produced and distributed all of its films. †¢Marvel must learn to manage its growth. It cannot forever rely on its cash cows Spiderman and X-Men. However, new generations equate to new potential markets. Reintroducing classic characters to new generations could translate into recurring revenue streams. †¢Marvel should leverage its growth on one hand and not stretch itself too much beyond its core competencies on the other. Getting more into production could prove to be financially beneficial for Marvel. On the other hand, I would recommend leaving the distribution to those companies that specialize in that and are large enough to be able to diversify without it harming their business. Marvel’s core competency is in developing its characters and storylines. While Marvel could expand their core competencies to include production, doing so too much to include distribution might destroy Marvel’s core competencies. †¢Marvel has thousands of characters. It should strategically develop some of its highest-potential characters. However, this has also backfired (ex: Daredevil and Elektra). It worked with Iron Man and seems to be working with Thor though. †¢Marvel can continue to create new streams of revenue by aggressively seeking licensing opportunities and even international licensing agreements. Licensing can be extremely profitable, especially when attached to a lucrative film franchise.